Sony DADC

Sony DADC  choses  Infinite Memory technology for its  ‘eBridge Arc’ marketing tool - the ‘ultimate consumer journey’

Sony DADC is marketing the eBridge Arc, a new addition to their cross-channel marketing solutions, which incorporates Infinite Memory’s OTP technology . eBridge is designed to connect media channels and move consumers closer to conversion. It helps entertainment and direct marketers drive engagement by turning physical media into measurable digital response channels.

The eBridge Arc delivers the ‘ultimate consumer journey’ by creating captivating experiences that take consumers on an enhanced journey from print, to rich media, to the web and beyond. It is being marketed by Sony DADC in collaboration with  Kyp, Inc.,  and Consolidated Graphics, Inc..

The patented memory technology provided by Infinite Memory, supplies secure reliable non-volatile memory technology that is tamper proof, non-rewritable and virus safe. It enables the eBridge Arc to provide the safe and seamless delivery of thousands of PDF pages, 100’s of books, and audio and video content. It is available in a variety of format options, including direct mailers, publication inserts and on pack scenarios. 

This flexibility makes eBridge Arc suitable for a wide range of applications, enabling  marketers to deliver deliver high-quality video, audio, applications, documents or files into the hands of their audiences and drive them seamlessly online to continue learning – personalizing the journey and tracking engagement at every step along the way.

Using Sony DADC’s eBridge Analytics application, marketers can gauge eBridge Arc campaign performance in real- time from their desktop or mobile device. They can use it to see which content users engage with, where and when eBridge Arcs are used as well as define their own metrics.

Once engaged with the physical messaging, users plug the eBridge Arc into the USB port of any computer. The eBridge Arc automatically begins to provide its rich media content prompting the audience to engage and personalize the journey. They are  then prompted to click a link that automatically connects them to a personalized landing page, and to the on-line portion of the experience, where  audiences can continue an even  deeper engagement with the brand. This all happens seamlessly while capturing and reporting navigation selections and behavior data through eBridge Analytic software.

Infinite Memory is supplying all of the hardware technology design, support and manufacturing and is also licensed to market the solution to its own network of customers around the world.

For more  information about  eBridge Arc log on to: http://us.ebridge.sony.com/ebridge/ebridge-arc.do